The project began with an in depth study of Arc’teryx’s brand values, visual language, and positioning. Our goal was to create work that felt authentic to the brand’s identity while allowing us to explore a cinematic interpretation rooted in movement, environment, and performance.

With a clear understanding of the brand’s foundation, we developed a creative concept centered around durability, motion, and connection to the natural environment. The direction focused on restraint and realism, allowing the visuals to feel grounded and credible within the Arc’teryx world.

Pre production involved planning locations, shot lists, and logistical details to support a seamless execution. This phase ensured the creative vision could be captured with precision while maintaining flexibility in an outdoor environment.

Production took place in a natural landscape that aligned with the performance driven nature of the concept. We captured cinematic video alongside supporting photography, focusing on movement, texture, and environmental context to create a cohesive visual story.

In post production, our team refined the footage through careful pacing, color, and sound design. The goal was to elevate the visuals while preserving authenticity, allowing the environment and product inspired narrative to remain the focal point.