Urban Tonix
“An Ode to Simplicity”
OverviewUrban Tonix is an independent skincare brand built around a single philosophy: that your skin needs less, not more. When they came to Visionary Co., they were preparing to launch their debut product with no visual identity, no content, and no creative foundation to build from.
The BriefUrban Tonix didn't just need a singular launch video. They needed a visual world built from the ground up, one that could carry their first product and define their brand as a whole.
Our ApproachBefore anything went into pre-production, we went deep on the brand. We defined their market positioning, established a brand voice rooted in calm and intentionality, and built a creative strategy around a single feeling: the end of the day, the slow exhale, washing everything off and settling into the evening. The balm wasn't just a product. It was an integral part of one’s daily evening ritual.
From there we developed the full creative direction, mood board, and shot list, secured the location, talent, and crew, and brought it all to life in one production day. Two weeks in post to get every frame exactly right.
The Results
We set out to give Urban Tonix everything they needed to launch, in one shoot.
A cinematic hero film, short-form cuts built for social, and a campaign stills library spanning lifestyle and product.
THE TEAM
Zain Hussain: Creative & Strategic Director
Tom Buhler: Creative Director & Director of Photography
Jon Roberts: Photographer
Chloe Green: Talent
Ari Jhangiani: Colorist
